Powerwalls
The end of tobacco marketing in retail stores
As part of the Government of Alberta's Tobacco Reduction Act tobacco marketing will no longer be permitted in retail stores as July 1, 2008.
The massive "powerwall" of tobacco products in our neighborhood stores is a marketing tactic used by the industry to normalize the use of tobacco products. The quantity of cigarettes on display in stores greatly exceeds consumer demand for the product and contributes to the incorrect perception that most people smoke, a factor in youth becoming smokers.
Removing power walls of tobacco marketing will reinforce the public health message that tobacco use is a lethal addiction, and that tobacco products are not like other consumer products sold in convenience stores such as milk and bubble gum. The out of sight storage of tobacco products will also help smokers trying to quit by removing a trigger for relapse as they will no longer be confronted by tobacco products when buying other goods.
For more information about powerwalls click here.
